This is the only shoe you’ll see Lucy Williams wearing this summer
And we're majorly addicted too
When it comes to style influencers, you’ll find it hard to find anyone who nails that whole chic yet understated, dressy but casual vibe quite like Lucy Williams. Which is why when I got the chance to chat to her, to celebrate her collaboration with uber-cool Berlin shoe brand Aeyde, I just had to ask her to give us mere mortals a style tip or two.
And while we’re on the subject of shoes (my favourite), this is the one pair that’s worth investing in this summer.
What inspired the collection?
After an initial meeting with aeyde, playing around with shapes and designs, I went on a road trip in America and stayed at an incredible place in the Utah desert. The colour of the sand and the patterns of the rock formations out there really fed into the final design of the ‘LUCY’ heel. The nature and landscape out there really blew me away and I definitely had a lot of images of the desert on our final mood board when I came home. I wanted to create elevated summer shoes that worked everywhere, from days and nights in the city to roaming foreign lands somewhere sunny.
How do you pick the brands you collaborate with?
Brands and projects have to speak to me on a personal level, whether that’s aesthetically in that I love wearing the designs or I love the brand’s message and values. Ideally it’s a combination of the two! Aeyde was an easy fit and I immediately jumped at the chance. I fell in love with a pair of their suede boots last year and wore them to death so I already knew I trusted the brand’s quality and look.
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