Lacoste refused the corporate logo with a crocodile

The French brand Lacoste, known for the logo in the form of a crocodile, again decided to experiment. Last fall, the crocodile received a new interpretation in the capsule collection, created in collaboration with the graphic design studio M / M. This time, Lacoste, in collaboration with the project “Save Our Species” (SOS), created a special line of 10 polo t-shirts, on which instead of the well-known crocodile there were emblems in the form of 10 other animals. The goal of such a redesign is to help the International Union for the Conservation of Nature and Natural Resources (IUCN) in the conservation of endangered animal species.

Date: 09.10.2018, 12:36 / Views: 71572

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