Keri Hilson is the New Face of Avon’s Imari Fragrance
Keri Hilson. Photo: INF
With notable industry names includingReese Witherspoon, Patrick Dempsey, and Zoe Saldana already on Avon’s impressive roster of celebrity ambassadors, it seems the beauty brand is on a roll. Now there’s a musically-inclined star to add to the list: Keri Hilson has been named the new face of Avon’s Imari fragrance, replacingDreamgirlsactress Jennifer Hudson.
The two-time Grammy nominee certainly has a face for billboards, but Avon is also hoping to leverage her commercial success in the elusive universe of social networking. According to , Hilson, “appeals to young, Twitter-savvy consumers and potential representative recruits.” Seems the company wants their Avon ladies younger and younger.
Along with the R&B singer, Avon is stepping up its beauty game. The company has also recruited Paul Innis, celebrity makeup artist and former in-house advisor at Clinique, to refine Avon’s Ideal Shade foundations line, which has expanded to include 17 more colors. Watch for the expanded collection to be released in August.
Keri Hilson has replaced Jennifer Hudson (above) as Imari’s campaign girl.
Video: KERI HILSON TEAMS With AVON AS NEW FACE OF IMARI & COLOR
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