Keri Hilson - Knock You Down ft. Kanye West, Ne-Yo



Keri Hilson is the New Face of Avon’s Imari Fragrance

Keri Hilson. Photo: INF

With notable industry names includingReese Witherspoon, Patrick Dempsey, and Zoe Saldana already on Avon’s impressive roster of celebrity ambassadors, it seems the beauty brand is on a roll. Now there’s a musically-inclined star to add to the list: Keri Hilson has been named the new face of Avon’s Imari fragrance, replacingDreamgirlsactress Jennifer Hudson.

The two-time Grammy nominee certainly has a face for billboards, but Avon is also hoping to leverage her commercial success in the elusive universe of social networking. According to , Hilson, “appeals to young, Twitter-savvy consumers and potential representative recruits.” Seems the company wants their Avon ladies younger and younger.

Along with the R&B singer, Avon is stepping up its beauty game. The company has also recruited Paul Innis, celebrity makeup artist and former in-house advisor at Clinique, to refine Avon’s Ideal Shade foundations line, which has expanded to include 17 more colors. Watch for the expanded collection to be released in August.

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Keri Hilson has replaced Jennifer Hudson (above) as Imari’s campaign girl.







Video: KERI HILSON TEAMS With AVON AS NEW FACE OF IMARI & COLOR

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Date: 04.12.2018, 15:50 / Views: 44354